January 22, 2008

OpenID and Leadership

Suppose you believe your web application to have a significant value proposition leading you to request a user sign-up with your service. What should you do?

In 2008 the answer is very clear: OpenID.

"We're taking a leadership role in bringing OpenID to the mass audience." -- Denis Roy, Yahoo! PR


OpenID is about the user. It is about empowering the user to take control of their online identity. Soon, users will be asking for it.

If you really care about your users, OpenID has to be a priority. As with any change, OpenID adoption does require leadership. AOL, Google and Yahoo! are stepping up. If you're in the position of technology education and leadership, better not let this pass you by.

January 21, 2008

Account Sign-Up Usability Redux

There have been a few articles of late talking about usable sign-up procedures for sites wanting to provide user accounts; however, i think it bears revisiting is the "why" for accounts in the first place. The very number one mistake in the first article linked above:

Mistake #1: Having a Sign-in In The First Place -- Jared M. Spool


There are way too many sites that offer/require accounts to do the simplest of things:


  • site feedback

  • ask a question

  • leave a comment

  • provide location specific content

  • just to buy something



Some props to some sites that do it right:


  • Yahoo! - want to see TV or Movie listing for your area, just give them a zipcode

  • craigslist - post and manage your item/event/rant, no account required

  • etix.com - creates a convenience account post sales, because most likely you won't need it

  • Bed Bath and Beyond

  • most blogs - just ask for name/email to comment



The text at Bed Bath and Beyond says it perfectly:

You don't need an account to place an order. To make future shopping easier, you can create an account upon order completion.


Do you really want to serve your users? Stop creating artificial barriers that keep folks from performing the simplest of tasks. If you really think users want your email, ask them point-blank to join a mailing list (e.g. Birkenstock USA).

Forcing users to create an account to perform basic tasks as a means to collect their email addresses or generate some self-serving user statistics is just not user friendly nor customer centered.

January 18, 2008

Coffee Pains

When our coffeemaker went belly-up after Christmas, i had no idea how difficult it would be to find a replacement. Reading reviews for coffeemakers is a waste of time because every Joe Brewer expects something different. For some it is (1) simply a drug delivery mechanism, for others it is a (2) topping on a mound of sugar and/or cream, and for yet another group it is a (3) hot morning wine. Those in the first two camps really skew the reviews because i believe they are the majority. Previously, i was a nomad roaming between the three camps; today i limit roaming to camps (1) and (3).

I've had a coffeemaker at work for more than three years that brews a consistent cup of coffee so i was pleasantly surprised to find the same/similar model on sale after Christmas. After a rebate, it would cost five bucks; however, after trying five(!) different coffeemakers and not being able to find one that worked properly, we gave up. The sad thing was that those units made fine coffee, but the electronic clock did not work.

I'm only interested in three features in a coffeemaker: coffee, 2 hour shut-off (for safety), and programmable start. The latter is actually not a hard requirement, but it is a feature i will use if available. However, without a working clock the two extra features are rendered worthless.

We decided to try another model from the same company because the coffee did turn out well. The new model had the same set of features, appeared just to be a new (poorer) design. Our first test yielded decent coffee and a working clock. Tests two and three yielded hot coffee leaking out on the kitchen counter. I could not identify the actual problem while trying to keep from getting scalded. We cleaned it out well and tried again, but still failure.

Black & Decker, we bid you farewell. Models tried: DCM2500 and DE755B

A friend was in the market for a coffeemaker too. He bought one, so i asked what he thought; his response:

it heats water up, and sends it through a basket of coffee grounds - and it looks like a robot, so those all fit the short term qualifications -- @jasonadamyoung


Can you sense the excitement of the new coffeemaker? Yeah, me too.

Earlier someone had given him some advice that i found most interesting:

Melita manual drip coffee cone. Even the cheapest makes the best coffee there is. http://tinyurl.com/2gp2b6 -- @rconlon




This was interesting because i actually had one! Never been used. Got it as a promo from Melitta. Additionally, i had received an electric water kettle for Christmas (to make using the coffee press more convenient...and does it). She was right, it makes a great cup of joe.

So now we have a new coffeemaker at home; it happens to be the one from my office. It is good to have consistent coffee again.

At work i'll use the #2 Cone Melitta Perfect Brew Coffee Filter Holder (pictured above). The only question now is whether i need another electric kettle for the office...i'm thinking yes. :-)

January 15, 2008

What's in Your Pockets?