Suppose you believe your web application to have a significant value proposition leading you to request a user sign-up with your service. What should you do?
In 2008 the answer is very clear: OpenID.
"We're taking a leadership role in bringing OpenID to the mass audience." -- Denis Roy, Yahoo! PR
OpenID is about the user. It is about empowering the user to take control of their online identity. Soon, users will be asking for it.
If you really care about your users, OpenID has to be a priority. As with any change, OpenID adoption does require leadership. AOL, Google and Yahoo! are stepping up. If you're in the position of technology education and leadership, better not let this pass you by.

